From phones, gadgets to khadi, it's a swadeshi Diwali this year

Global products with Made-in-India stamp drive sales

- SUGANDHA MUKHERJEE & VAISHALI DAR

A DECADE AGO, swadeshi meant khadi and handicrafts.

This Diwali, it looks very different: a family SUV rolling off a Pune assembly line, an iPhone 17 assembled in Bengaluru, or a Philips airfryer 'Made in India'.

As tariffs and geopolitics create an environment of uncertainty, Prime Minister Narendra Modi in his speeches has urged Indians to embrace swadeshi this festive season, saying "India's biggest adversary is dependence on other nations".

Diwali sales are expected to cross an all-time high of ₹4.75 lakh crore this year, driven largely by Indian-made goods.