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Telcos moving towards reinvention: Experts
Financial Express Kolkata
|August 28, 2025
Making a Pivot
NEARLY A DECADE after a price war reshaped the telecom industry, the sector seems to be moving from a phase of recovery to one of reinvention, according to analysts.
Growth is no longer just about higher tariffs and the battle ahead will be defined by how operators employ strategies and business models to adapt in a saturated, competitive market even as new technologies such as artificial intelligence (AI) add to the dynamism.
While the average revenue per user (Arpu), once battered to below ₹100, has recovered to breach the ₹200 mark for the leading telcos, analysts caution the easy recovery is now behind.
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