Your next P&L line

Align AI with Your Business Outcomes

- Ambika Sharma

MANY BRANDS CLAIM to be "using AI." Few, however, have made the strategic leap that counts, treating AI not as a tool, but as a performance asset. The real shift isn't just adoption, it's accountability. Until AI is tracked like a revenue driver, it's unlikely to behave like one.

We've moved past the era of sandbox experiments. AI today isn't just automating tasks, it's replacing inefficiencies, reducing waste, and delivering measurable growth. In high-performance organizations, AI is budgeted with the same scrutiny as media spends or product development: as an investment tied to outcomes.