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Slugfest in social commerce

Financial Express Delhi

|

May 02, 2025

AD SPEND FRAGMENTATION IS INEVITABLE IF CUSTOMER INTERACTIONS SHIFT TO CHATBOTS

- ALOKANANDA CHAKRABORTY

CHATGPT handles over 1 billion web searches every week and has 400 million weekly users. About 64% of people are likely to buy products based on its suggestions and 67% say it understands them better than other shopping chatbots. Easy to see why ChatGPT wants to be your shopping assistant now.

OpenAI's widely used AI chatbot now includes smart shopping features with personalized product suggestions. Think of it as a no-nonsense, AI-powered guide that cuts the sales pitch for laser-sharp recommendations. Just ask what you want: "A laptop under ₹80,000 to prepare YouTube videos." Or "A makeup tutorial for Korean glass-skin." And it serves up curated, context-aware recommendations pulled from sources like Shopify and other retail integrations. As things stand, it throws up images, reviews and direct buying links for fashion, electronics and home goods without ads or paid promotions.

MÁS HISTORIAS DE Financial Express Delhi

Financial Express Delhi

Tobacco stocks tumble on 40% higher 'sin' tax

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time to read

1 min

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Financial Express Delhi

Grand Vitara, Victoris drive up Maruti’s share in SUV market

MARUTI SUZUKI'S SUV market share climbed to 30.7%, from 25.7% in the first half of 2025, signalling growing acceptance of its utility vehicle portfolio.

time to read

1 min

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Financial Express Delhi

India poised to be 'office of the world': EY

INDIA IS WELL-POSITIONED to emerge as one of the world's most powerful growth engines over the next two decades, driven by its leadership in information technology services, rapid digitalisation, strong entrepreneurship, and favourable demographics, according to a recent EY report on India's long-term economic prospects.

time to read

1 min

January 02, 2026

Financial Express Delhi

Operators of KFC, Pizza Hut to merge

KFC AND PIZZA HUT operators Sapphire Foods and Devyani International said on Thursday they will merge in a $934-million deal, creating a fast-food franchisee powerhouse in the world's most populous country.

time to read

1 min

January 02, 2026

Financial Express Delhi

Tobacco stocks tumble on 40% higher ‘sin’ tax

THE DISCONTINUATION OF GST compensation cess, which as per another notification will take place on February 1, neces- sitated a restructuring of levies on tobacco products.

time to read

2 mins

January 02, 2026

Financial Express Delhi

Insurers shell out ₹1L cr in commissions in FY25

· RBI flags high cost distribution strategies

time to read

1 mins

January 02, 2026

Financial Express Delhi

Goods exports by railways projected at ₹50K cr by'30

THE MINISTRY OF Railways is targeting a more than sevenfold increase in railway equipment exports to ₹50,000 crore by 2030, Railway Minister Ashwini Vaishnaw said on Thursday.

time to read

2 mins

January 02, 2026

Financial Express Delhi

'We aspire to grow SME segment faster than wholesale banking'

The Reserve Bank of India's regulatory approach has consistently centred on ease of doing business and enhancing customer experience, says Paritosh Kashyap, whole time director and executive director at Kotak Mahindra Bank.

time to read

3 mins

January 02, 2026

Financial Express Delhi

Fewer startups shut shop in 2025

SIGNS OF REVIVAL AS SHUTDOWNS DROP TO 5-YEAR LOW

time to read

1 min

January 02, 2026

Financial Express Delhi

Bankers get a dire warning from Jane Austen’s final book

JANE AUSTEN'S NOVELS continue to grip readers (and viewers) in her semiquincentennial year.

time to read

3 mins

January 02, 2026

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