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Samsung pivots to smart, AI devices in new-age shift
Financial Express Delhi
|December 24, 2025
AFTER THREE DECADES in India marked by manufacturing scale-up, R&D expansion and local design capabilities, Samsung is preparing for what it sees as the next phase of its India journey — one centred on connected devices, smart-things and AI-led ecosystems.
This push comes even as the consumer electronics and smartphone industry faces signs of stagnation amid inflationary pressures and uneven demand recovery.
In an interaction with a select group of journalists on Tuesday, JB Park, President and CEO of Samsung Southwest Asia, said, “The next phase is about transformation”. Apart from the focus on connected devices, exports are expected to play a larger role in the coming years. He said that around 50% of smartphones manufactured by Samsung in India are exported, with the remainder serving domestic demand.
Esta historia es de la edición December 24, 2025 de Financial Express Delhi.
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