Fashion seasons get shorter...

PVENKATESALU, MD of Trent, says that the retailer has been able to crunch manufacturing timelines by at least 20% by focusing on its ecosystem to deliver fast.

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"The whole ecosystem is coming together now a lot more than they did earlier. The apparel industry in my view is moving in the right direction in terms of being more agile and efficient," he said.

Retailers today are breaking down their collections into core and dynamic products, ensuring there is a constant supply of core products or garments into stores to ensure sales remain unaffected. Supply of dynamic products, on the other hand, may vary, depending on the demand.

According to P Senthilkumar, senior partner at Vector Consulting, the quick fashion model involves re-aligning the entire supply-chain back-end from the yarn manufacturer to the fabric supplier to the fashion brand. The idea is to think and deliver now.