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Pricing intelligence startups ride festive wave
Financial Express Chennai
|October 07, 2025
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PRICING INTELLIGENCE STARTUPS like Sciative Solutions, DataWeave Price2Spy, and Intelligence Node are seeing their busiest season yet, as festive sales trigger an unprecedented pricing war across channels.
Major e-commerce players are now adjusting prices 12-15 times daily during Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, up from 3-4 times a day during the previous festive period, according to industry estimates.
The surge has been driven by consumer adoption of real-time pricing comparison tools such as BuyHatke, Honey, CashKaro, PriceDekho, MySmartPrice,and Desidime, forcing constant competitive adjustments. These consumer platforms have collectively crossed 10 million downloads.
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