Eco-friendly startups catch investor fancy

RAISES $29.2-MN FUNDS SO FARTHIS YEAR

- S SHANTHI

AFTERALULLIN funding activity, eco-friendly direct-to-consumer (D2C) brands are backin the spotlight, with investors loosening their purse strings.

These startups, which peaked with $60 million in funding in 2022, are witnessing renewed traction, having raised $29.2 million so far this year. This marks a sharp rebound from just $0.59 million in 2024 and $17.6 million in 2023, according to data from Tracxn.

Last week, sustainability-focused homeware brand EcoSoul Home entered the soonicorn club witha $20 million funding round led by Accel and Bajaj Fin Securities,among others. Earlier this month, sustainable solutions startup Amwoodo secured $4 million in pre-Series A funding led by Rainmatter.In July, Bengaluru-based Bambrew raised $10.3 millionina strategic round for its eco-friendly packaging solutions, while home décor brand D’moksha, which had previously focused on overseas markets, began scaling operations in India.