Bajaj to tap into KTM's global network to market own bikes

Shifting Gears

- SWARAJ BAGGONKAR

THE PLANNED TAKEOVER of the financially-troubled KTM will pave the way for Bajaj Auto to sell its own bikes in the developed markets by tapping into the global distribution network of the Austrian-bike maker.

KTM has sales operations in the developed markets such as the UK, Europe, Japan, Australia and the US. Bajaj, which is the largest exporter of two-wheelers from India, exports to Africa, Middle East, South America and Asia.

KTM sells bikes with engines ranging between 125-1,400cc. Bikes up to 400cc are made in India by Bajaj while the remaining used to be made in Austria by KTM.