‘We express our culture through storytelling’

Indigenous Australian fashion label Kirrikin has become a powerful voice for native storytelling through fashion. Founded by Amanda Healy, who was in Delhi recently for a fashion show, the label has grown from a social enterprise to a globally recognised brand.As Kirrikin marks its 10th anniversary, Healy reflects on heritage, cross-cultural collaborations with India, and why storytelling remains at the heart of everything they do. Edited excerpts from an interview:

- MITALI

Kirrikin is celebrating its 10th anniversary this year. Looking back, what do you feel has been the most defining moment? I think it was likely the first international runway we did in Shenzhen, China. It was a fabulous event, and a strong collection—it really lifted our sights and helped us understand that there was international interest in what we do. That was in 2018.

How do you balance the authenticity of indigenous storytelling with contemporary fashion trends?

We've never tried to be a ‘trendy’ brand. We see ourselves as everyday wear with strong cultural roots. Our focus is on social responsibility and contribution to indigenous culture rather than chasing trends. Storytelling is central to everything—we work only with indigenous artistes who bring their own stories.

If you had to describe Kirrikin in just three words to an Indian reader, what would they be?

Socially responsible clothing.

How does your heritage shape Kirrikin’s philosophy?