Swadeshi dating apps

BALANCING THE GENDER ratio is a core focus for local apps, as this determines the overall experience. Aisle, for example, deploys AI-led recommendations, differential pricing and product redesigns aimed at female comfort. “This is a network-effects business.

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BALANCING THE GENDER ratio is a core focus for local apps, as this determines the overall experience. Aisle, for example, deploys AI-led recommendations, differential pricing and product redesigns aimed at female comfort. “This is a network-effects business.

“When the female-to-male ratio declines, the entire experience begins to break down, and that’s when a majority of users look at new options. In India, global apps haven’t always managed to maintain novelty or gender balance at scale, which explains why they are pulling back,” Rohit Krishna, general partner at WEH Ventures, said.