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Govt set to raise print media advertisement rates by 26%
Financial Express Ahmedabad
|October 26, 2025
REFORM IN TRP RATINGS
THE GOVERNMENT IS likely to increase print media advertisement rates by 26% after the Model Code of Conduct for the Bihar Assembly elections is lifted next month, according to a source in the Ministry of Information and Broadcasting.
Government advertisement rates for television will also be revised later, itis learnt. The decision comes at a time when conventional media is undergoing changes, a source said, adding that the government seeks to support the print media particularly to prevent job losses.
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