PureGym founder backs fighter's app
Evening Standard|August 09, 2022
THE founder and former chief executive of the PureGym chain is moving into digital-first fitness, with a six-figure investment in a start-up personal training app.
Michael Hunter
PureGym founder backs fighter's app

Peter Roberts has backed Another Round, which aims to make the kind of bespoke personal fitness plans associated with gym workouts more accessible and available anywhere. He will also join its board.

Another Round was set up by the former professional Mixed Martial Arts fighter Max Cotton in 2018 to liberate personal training from the constraints of the gym.

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