'BIRDIE' RULED OFFENSIVE

A JOBURG Billboard showing two women in a car with the headline “not your average birdies” has been ruled offensive, according to the Advertising Regulatory Board (ARB).

- BY VOICE REPORTER

The ad, placed near a golf course, was for the real estate agency Chas Everitt.

The ARB said in a statement: “The use of the term ‘birdie’ constitutes negative gender portrayal. This advertisement is also offensive... as sexism is a problem that affects both women and broader society.”