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NO SEX PLEASE.. WE'RE SHOPPING

Daily Star Sunday

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January 18, 2026

BAGGING a bargain is more of a turn-on than a session between the sheets for many Brits.

A whopping 41% admitted getting their biggest rush from a deal, compared to 37% who chose sex, says a study by vouchercodes.co.uk.

Professor of Consumer Psychology Cathrine Jansson-Boyd says sales trigger a dopamine high that rivals sex. She said: "Bagging a bargain isn't just financially satisfying - it triggers a proven feelgood response.

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