Cavenagh's huge investment and bold plans for his club have been ambushed by arrogance and ineptitude... or to give them their proper names, Gretar Steinsson and Kevin Thelwell

LET'S get one thing straight before we start. No, it has nothing whatsoever to do with the long hair. Nor the centre parting, for that matter.

- KEITH JACKSON

It was Russell Martin himself who floated that absurd theory a couple of weeks ago when, for reasons known only to himself, he started playing some sort of preposterous victim card.

And it was a sure sign that somewhere deep down beneath his beautifully conditioned barnet, the decision making bit inside his brain was beginning to blow up.

So, once more and just to be clear, his flowing locks are not the reason he’s already a busted flush with the Rangers support, even if the board will let him shuffle along the green mile for the time being.

On the contrary, he’s a dead manager walking entirely because he’s succeeded in dragging their team into an even worse state of decline and regression than it was when Philippe Clement was shoved out of the door.

Martin's big vision is blurred, possibly beyond repair. His team can neither put the ball in the back of the net at one end of the pitch nor keep it out at the other.

That's why the Rangers support would rather someone else was in charge even if Martin deludes himself into thinking he’s just too fashionable and flamboyant for these unappreciative, unsophisticated luddites.

His self-pitying hairstyle garbage, sandwiched between a battering from Brugge and two more dropped points in Paisley, wasn't just the first sign of a crack in his mentality. It was a red flag in terms of what makes the man tick. As insulting as it was patronising.

More than that, it was an indication of the arrogance, shortsightedness and complete lack of self-awareness that’s been undermining everything Andrew Cavenagh planned for the club since the completion of his takeover.

And if these Achilles’ heels are not dealt with as a matter of urgency by the money men on the other side of the pond, it’s difficult to see when things might start getting better any time soon under Cavenagh's control.