Florida Road set for global makeover as investment floods Durban

INTERNATIONAL brand presence and a massive injection of investment are set to turn Durban's iconic Florida Road into a sought-after hub to work, shop and dine.

- ZOHRA TEKE

"As an investor on the road myself and part of the Urban Improvement Precinct (UIP) on Florida Road, we are very excited to finally see years of a vision come to fruition. We are in discussions with major international and local brands which want to have a presence on this precinct, and that will see an exciting facelift of the area that will transform Durban's iconic strip into a pedestrianised shopping and dining experience," investor Taahir Shah said.

Shah is also the owner of several major food brands, including Nando's, Rocomamas, Spur, Fitdeli and Doppio Zero on Florida. He has jumped on board the Florida ship and is encouraging other investors to do the same to shape and turn the tide in Durban.