What sort of clothes will your new brand sell, David.. Allsorts?

'Seven' fashion lines inspired by Harper (ah sweet)

- BY JEREMY ARMSTRONG

DAVID Beckham has many Bassett's - sorry, assets - and now he's adding a fashion brand with a logo that looks like a Liquorice Allsort.

Becks used to be a footballer but he’s a lines man now, with a logo made up of seven stripes, one tilted, like a couple of the sandwich Allsorts that are layers of liquorice and white fondant.

His holding firm DB Ventures Ltd has filed trademarks in the UK and US to protect the fledgling fashion brand’ logo.

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It is understood the logo is a reference to his career with England and Man United, and to his 14-year-old daughter Harper.