Jetwing Hotels eyes strategic overseas growth amidst domestic heritage focus

Jetwing Hotels, one of Sri Lanka’s most iconic hospitality brands, has affirmed its long-term ambition for foreign expansion, even as its immediate strategy sharpens on the restoration and operation of historical buildings within Sri Lanka.

- By NISHEL FERNANDO

This dual focus was revealed by Jetwing Hotels Managing Director Dimitri Cooray, who also emphasised the critical need for Sri Lanka's tourism sector to prioritise “quality over quantity?

Cooray recently detailed the company’s new strategic direction during a CAL Circle podcast, emphasising a notable shift towards heritage properties.

“At the moment, we are actively looking at how we can heritage some of Sri Lanka's historic buildings or houses; Cooray stated. Jetwing’s approach involves directly acquiring and investing in these properties, a strategy preferred over management contracts.