Diamond Int'l unveils national crackdown on counterfeit goods

Diamond International Lanka Ltd, a leading name in Sri Lanka's packaging and security solutions sector for over 17 years, launched a nationwide initiative to combat the growing threat of counterfeit products.

- Lalith De Silva

Introduced this month in partnership with Holographic Label Bhd Malaysia, the programme seeks to protect consumer safety, safeguard brand reputation and strengthen the country's economic resilience by deploying advanced authentication technologies, enhancing public awareness and working in collaboration with the enforcement agencies.