Sri Lanka recognises 100 tourism SMEs for leading way in sustainability

IN a landmark celebration of the country's journey toward a greener and more inclusive tourism sector, 100 small and medium-sized enterprises (SMEs) yesterday were honoured under the National Sustainable Tourism Certification Scheme (NSTCS).

- BY CHARUMINI DE SILVA

The event was jointly organised by the Sri Lanka Tourism Development Authority (SLTDA) and the United Nations Development Program (UNDP) in Sri Lanka, marking a significant milestone in promoting environmental, social and economic sustainability within one of the country's most vital industries.

The NSTCS is aligned with the globally recognised standards of the Global Sustainable Tourism Council (GSTC) and has rapidly expanded in recent years to integrate sustainability practices into the heart of Sri Lanka's tourism sector that employs thousands and contributes over 50% of the country's GDP.

Since 2018, UNDP's Biodiversity Finance Initiative (BIOFIN), globally supported by the Governments of Germany, France, the UK, Switzerland and the European Union, has worked with SLTDA to roll out the NSTCS for accommodation providers, destinations, and now SMEs. In 2023, the program expanded to help local SMEs meet sustainable standards and unlock new market opportunities, with special attention to women entrepreneurs.

Speaking at the ceremony, Tourism Deputy Minister Prof. Ruwan Ranasinghe highlighted that the tourism industry's value goes far beyond its economic returns. “Everyone is interested in tourism in Sri Lanka, and rightfully for good reasons. But for me the reason is simple, because tourism supports our communities, protects our environment and promotes Sri Lanka's story to the world,” he said.