Sri Lanka digital industry challenged by weak branding, market access

Doerscircle COO Yasas Abeywickrama spotlights digital economy strategy Says country yet to meet past digital export targets despite steady growth Industry lacks visibility, skills volume, and policy support Urges stronger branding and global links

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SRI Lanka's digital economy will not achieve its full potential unless the country rethinks its export strategy and global positioning, Doerscircle COO and Sarvodaya Fusion Board Member Yasas Vishuddhi Abeywickrama told the CA Sri Lanka National Conference this week.

Speaking on the theme 'Harmonising Global Business: From Local Strengths to Global Markets,' Abeywickrama said Sri Lanka's digital exports have grown from $ 300 million in 2010 to nearly $ 2 billion in 2025, but the country continues to miss its targets.

"We set a goal of $ 5 billion by 2022 in 2016, then $ 3 billion by 2025, and now again $ 5 billion by 2030. The question is not to criticise that we didn't achieve it, but to ask why," he said.