Enabling Sri Lankan businesses to compete in digital age

SRI Lanka's economy is at a critical juncture, where digital transformation is no longer a luxury but a necessity.

- By Arun Kumar Parameswaran

From mid-sized enterprises to large corporations and technology-driven startups, companies are adopting Salesforce solutions to streamline operations, boost customer engagement, and unlock new growth opportunities. The platform's ability to integrate customer data across multiple channels — from call centres and websites to mobile apps and social media — eliminates data silos and ensures that decision-makers have real-time insights to act on.

From mid-sized enterprises to large corporations and innovative startups, Sri Lanka is beginning to embrace tools such as cloud computing, data analytics, and AI to fuel growth. What sets successful companies apart is not just their adoption of technology, but their ability to integrate it seamlessly across functions — eliminating silos, empowering employees with real-time insights, and delivering consistent, personalised experiences to customers.

Digital transformation as a national imperative

For Sri Lanka, digitalisation is not just about business efficiency, it’s about long-term economic resilience. A strong digital backbone enables greater financial inclusion, supports thriving export industries, and helps build more responsive public services.

Consider banking, retail, and telecommunications: sectors at the heart of Sri Lanka’s economy. By leveraging digital platforms, banks can streamline onboarding, retailers can personalise shopping journeys, and telecom providers can anticipate churn before it happens. These are not distant possibilities; they are tangible steps toward building a more competitive and future-ready economy.

Tailoring global capabilities to local needs

One of the biggest opportunities for Sri Lanka lies in its ability to adapt global digital innovations to the local context. This requires strong local expertise, cultural understanding, and implementation partnerships that ensure technology delivers real, measurable outcomes.