Super pet protection

NAPO, a new breed of digital pet insurer, is coming on leaps and bounds with a £12million growth investment raise to expand customer services and to explore further applications for its technology.

- Maisha Frost

Dogs, cats and the UK are the company's current focus as it prepares to close its second funding round that will take backing so far to £30m.

Co-founded by first-time owners chief executive Jean-Philippe Doumeng and chief product officer Ludovic Lacay just over three years ago, they saw an opportunity after spotting a gap in the market as customers.

"Napo offers premium proactive, comprehensive care that does more than cover vets' bills," they explain. "It is part of a broader ecosystem that supports prevention, behaviour education and overall pet wellbeing. We also offer services not usually included in a policy for example dental care. Our approach is a fight against basic' that's counter to cheap, inadequate insurance."