City's creative industries look set for a boost

COVENTRY’S creative industries look set to be given a huge boost thanks to a linkup between the council and the city’s two universities which has led to one of the UK's first strategies to promote the sector.

- By DAVID LAWRENCE

Salla Virman, the city council's head of culture and creative economy, a post funded by the universities, outlined the details to councillors.

In her report, she said: "This is a potentially transformational moment for Coventry 's creative industries. With strengths in both creativity and technology, two strong universities and the creative legacy of UK City of Culture 2021, Coventry is well-placed to maximise the potential of its creative industries and secure significant investment to support this.