How a love of wool was spun into a business

AN ENTREPRENEUR from Carmarthenshire has turned a love of wool into a thriving high-street business.

- SION BARRY Business editor [e-mail]

A former market researcher originally from St Albans, Sascha Docwra and her husband moved to Wales eight years ago in search of a different way of life.

Her journey into wool began with a small flock of sheep on her farm in West Wales, which sparked a fascination with wool production and traditional crafting techniques. And after attending craft markets and wool festivals, what started as a personal hobby soon turned into a business idea.

The Welsh Wool Shop, which opened its doors in Newcastle Emlyn in February last year, is a niche retail space dedicated to selling 100% Welsh wool, sourced and produced locally.

The business has secured a £25,000 loan from the British Business Bank.