The 10 fashion mistakes rich women never make

QUIET LUXURY

- SARENE KLOREN

IF YOU'VE ever looked at someone like Catherine, Princess of Wales, Princess Charlene of Monaco, or even Rihanna and wondered, “How do they always look so effortlessly wealthy?”

Here' a little style secret: it's not about flashy logos or trendy extremes.

Instead, truly wealthy women often follow a few timeless fashion rules that quietly signal refinement, not just affluence.

Here are 10 style missteps that rich women typically avoid, and the more elegant alternatives they lean into.

1. No more than two logos

Women who favour the “old money” or “quiet luxury” aesthetic generally steer clear of excessive branding. Visible logos are often a sign of insecurity; real elegance is rooted in fabric quality, tailoring and design.

Instead: A simple, logo-free cashmere sweater or a finely tailored coat are often worn for their understated luxury.

2. Bold, neon-coloured eyeshadow