The time of the legacy media is up

SOUTH Africans have become used to most of the legacy media (traditional media such as radio and television) mediocre interviews led by uninformed interviewers who are unprepared, having not done an inch of research before the interview, resulting in cringeworthy questions.

- MANNY DE FREITAS

DA MAYORAL candidate in Joburg, Helen Zille. The days of balanced, professional, researched and well-prepared interviews by the legacy media are long gone, says the writer. I Supplied

(I Supplied)

On top of that, interviewees allow them to get away with their unprofessionalism.

While ANC politicians and those aligned to the ANC are given irrelevant softball questions, the DA is grilled with useless questions which have no relevance to the public. The days of balanced, professional, researched and well-prepared interviews by the legacy media are long gone.

It is no wonder that traditional radio listenership and TV viewership have been dropping year on year, while podcasts and other alternative new media (mainly podcasts) have almost doubled in the last five years.