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‘Slay Queens’ unmasks price of SA’s luxury lifestyle

Cape Argus

|

November 06, 2025

FROM CHAMPAGNE DREAMS TO HARD TRUTHS

- KARISHMA DIPA

‘Slay Queens’ unmasks price of SA’s luxury lifestyle

DJ AND influencer Cyan Boujee features on Slay Queens.

(Supplied)

FROM designer clothes and jet-setting trips, to partying in the VIP sections of the hottest clubs, Slay Queens provides viewers with an intimate look into a lifestyle defined by luxury, scandal and social media notoriety.

The brand-new local documentary, which premiered on Showmax on October 31, shines a light on the lives of women who navigate wealth, influence and desire - often in ways that challenge societal norms.

In the first two episodes, anthropologist Lebohang Masango, the author of The Soft Life: Love, Choice and Modern Dating, provides context for the rise of this multi-billion-rand industry.

She explains that the slay queen culture emerged from online spaces where people could freely express themselves. These platforms connected individuals across the globe and allowed a subculture to flourish, one now notorious for its sexually charged, transactional relationships between young women and older, affluent men.

While Masango’s insights were compelling, the real fascination lies in the voices of the self-proclaimed slay queens themselves.

Cyan Boujee, the DJ and influencer who’s never shied away from headlines, sets the tone early: “I'm not here to be anyone’ inspiration,’ she declares in the opening episode.

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