Top secrets to real estate success in the Philippines

So you want to be in real estate. Countless entrepreneurs have ventured — and many have succeeded — as part-time or full-time brokers or even as real estate developers.

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ANTHONY “TONTON” LEUTERIO at The RJ Ledesma Podcast.

(SCREENGRAB FROM THE RJ LEDESMA PODCAST)

Oftentimes, real estate can be lucrative; many of the country’s top billionaires have built their fortunes from real estate. It’s no wonder then that one of the most common questions I’m asked is, “How do I succeed in Philippine real estate?” or “What is the secret to being a real estate broker or salesperson?”

Recently, I had the good fortune of speaking with one of the people best suited to answer these questions on the RJ Ledesma Podcast: Anthony “Tonton” Leuterio — or Boss Ton as I like to call him — the founder of Filipino Homes, a leading real estate sales and marketing group here in the country. His real estate network is so successful, it has made him the top taxpayer in Cebu, where the company is based. And his success has also catapulted the company into markets across the region and the world.

1 interviewed Boss Ton at the National Real Estate Convention of Filipino Homes, a free event for the company’s network of real estate brokers. To give some idea of the scale of Filipino Homes, over 700 brokers and salespersons attended the event, with each broker responsible for at least P43 million in sales. At times, this number can be as high as P500 million in sales for one individual broker. Boss Ton shares that the individual sales record is around P700 million, a number he personally beat by achieving a billion pesos in sales on his own.