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PHL CEOs upbeat despite corruption worries

Business World Philippines

|

September 09, 2025

MOST Filipino executives remain confident about their industry outlook for the next 12 months but remain dissatisfied with the government's handling of corruption, a survey by PwC Philippines and the Management Association of the Philippines (MAP) showed.

- Justine Irish D. Tabile Reporter

Of 175 chief executive officers (CEO) surveyed, 83% expressed confidence in business prospects over the next year, with 31% saying they were "very confident." However, this is slightly lower than last year’s 85% as CEOs weigh external risks such as the US reciprocal tariff and global geopolitical tensions.

"In general, all the sectors are growing," Karen Patricia A. Rogacion, deals and corporate finance partner at PwC Philippines, told a news briefing on Monday. "That's why we need to really have a very responsive government."

She said executives remain positive about their industries but are mindful that optimism could be tempered by shifting trade rules and geopolitical disruptions.

PwC said 31% were "very confident" compared with 36% last year, and 52% were "somewhat confident" compared with 49% in 2024. The share of those who were "not very confident" rose to 17% from 13%.

Almost half (47%) of CEOs cited geopolitical uncertainty as a major concern, along with uncertain economic growth. About 20% flagged threats from US tariffs and trade regulations.

"There is one important factor that was not present last year, and that is the potential impact of the shifting trade policy, especially by the US," PwC Philippines Chairman and Senior Partner Roderick R. Danao told the same briefing.

He said tariffs are likely to dampen US demand and increase import costs, raising caution among Philippine companies.

"That is a very important precautionary factor for all the CEOs.

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