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Magnum braces for life on its own as Unilever spin-off nears
Business World Philippines
|November 26, 2025
Unilever’s ice cream business is gearing up for its multibillion-dollar spin-off next month, ready to tackle challenges from logistics to the rising popularity of weight-loss drugs when it goes solo, its supply chain head said.
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The Magnum Ice Cream Company’s Dec. 8 listing in Amsterdam will test investor appetite for a sugar-heavy product at a time when GLP-1 weight-loss drugs have shaken up consumer trends and US President Donald J. Trump is pushing a “Make America Healthy Again” campaign.
It is positioning itself as an ice cream-focused business and betting on the allure of “indulgent” snacks consumers still crave, including its Magnum ice creams, as well as brands like Solero, Viennetta and Ben & Jerry’s.
“We are focused on ice cream and ice cream only,” Sandeep Desai, Magnum’s chief supply chain officer, told Reuters ahead of the company unveiling of a £50-million ($66-million) investment at its factory in Gloucester, West England.
Esta historia es de la edición November 26, 2025 de Business World Philippines.
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Business World Philippines
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