Listed media firms poised for Q2 growth on election ads

LISTED media companies are expected to sustain growth in the second quarter, supported by anticipated revenue gains from election-related advertisements, according to analysts.

- By Ashley Erika O. Jose Reporter

“Considering the results of listed Philippine media companies in the first quarter, several factors must be examined, particularly their advertising revenue trends, as these significantly affect media firms,” Globalinks Securities and Stocks, Inc. Head of Sales Trading Toby Allan C. Arce said in a Viber message.

Rizal Commercial Banking Corp. Chief Economist Michael L. Ricafort said midterm election-related advertisements would provide a boost to listed media companies in the second quarter.

“However, there could be some shift toward digital media channels as an increasing number of people use their smartphones as a major source of news, entertainment, information, education, and interaction,” Mr. Ricafort said.