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Building the future with APIs

Business World Philippines

|

August 01, 2025

Ever since Sam Altman, CEO of OpenAl, which owns ChatGPT, said “API is the secret sauce for every innovator,” APIs have felt like the hidden engines behind all the cool tech we use today.

- REYNALDO C. LUGTU, JR.

That phrase stuck with me. It’s simple and true. APIs — application programming interfaces — let different software pieces talk to each other. They're like a waiter at a restaurant, taking your order, passing it to the kitchen, and bringing back your meal. In tech terms, that meal could be data, functionality, or a service like chatbots, maps, payments... everything.

APIs have been around for a while, but they’re now only getting the spotlight that AI has hogged. Artificial intelligence is shiny, dramatic, and noisy. It’s chatbots, image generators, and autonomous cars. Everyone wants to talk about AI. But I see something quieter and equally important. APIs are the plumbing that makes AI work in the real world. Without them, AI stays in labs and demos.

People often mistake APIs for a tech buzzword. That’s because they’re invisible. They don’t wow with flashy tricks. You don’t hold an API in your hand or see a cool logo, but businesses live and die by them. You want to accept payments online? You use a payment API. You need weather data in your app? There’s a weather API. You want to add Al-powered summaries to your blog? Yep, you guessed it: API.

What makes APIs future-proof is flexibility. When I build something, I don’t need to reinvent the wheel. I can plug in to existing APIs to add features instantly. It’s like building a house from prefabricated rooms. You combine what's already working. It’s efficient. It’s smart. And developers love it because they get to focus on what makes their idea unique, not rebuilding routine parts.

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