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Breathless and the cult of speed

Business World Philippines

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June 13, 2025

Why are people always in a hurry? Time flies literally.

- MARIA VICTORIA RUFINO

It is almost June 21, the summer solstice in the Northern Hemisphere. Autumn ends and winter begins in the Southern Hemisphere.

In the 19th century, Harriet Beecher Stowe wrote: “The world is in such a hurry.” That observation was valid during that slow, genteel period when there were no gadgets, cars and planes. It is more relevant in this millennium.

A new movement has challenged the cult of speed — slowness.

Our pace of life has accelerated to a breathless, adrenaline-charged, heart-stopping, back-breaking speed. As a result of the high energy momentum, things are spinning out of control.

Multitasking is a talent and skill that is cultivated and encouraged. It’s a “can do” superhuman attitude — the ability to think, juggle and accomplish multiple things on different levels at the same time.

The high-powered alpha male can speak on the mobile phone, dictate a memo, write notes on his iPad, sip coffee, nibble a sandwich and attend two separate lunch meetings — all within the span of 30 minutes. He can give a speech and shake hands with many associates in another room. It is a gift and a talent.

The speed is dizzying, relentless.

Wonder woman does multiple roles with elan, grace and balance. Multi-faceted, she is a careerwoman, a professional, entrepreneur, wife, mother, hostess, driver, tutor, gardener, housekeeper, nanny, homemaker, chef and civic volunteer. The nonstop whirlwind is probably a mobile phone addict and computer whiz as well.

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