Al literacy to help SMEs stay on top

SMALL and medium enterprises (SMEs) in the Philippines should focus on artificial intelligence (AD) literacy to stay ahead of the game, according to US-based software company Salesforce.

- By Beatriz Marie D. Cruz Reporter

“If you're going to learn a whole new way of doing things, that’s a bigger learning gap,” Mick Costigan, vice-president of the futures team at Salesforce, said in a video interview.

“I would always encourage people to think about literacy, experimentation and what they can learn from playingaround with the tools,” he added.

Salesforce specializes in customer relationship management software by integrating companies’ marketing, sales and service functions.

Last year, the company launched Agentforce, which provides fully customizable and autonomous AI agents that allow personalized client interactions.