Intentar ORO - Gratis

Self-knowledge in the digital age

Business Standard

|

November 12, 2025

In Searches: Selfhood in the Digital Age, Vauhini Vara turns the most ordinary act of typing into a search bar into a mirror of modern identity.

- AKANKSHYA ABISMRUTA.

A Stanford graduate who came of age amid Silicon Valley's early boom, she built her career reporting on the rise of Amazon, Google, and Facebook for The Wall Street Journal, The New Yorker and Wired. Yet in this book, she shifts from covering tech empires to examining how they have shaped her life. Born in 1982, Ms Vara was the first generation to grow up alongside the internet’s expansion. Her essays chronicle this convergence of curiosity migrating online, and convenience turning into dependency. She asks, persistently, what does it mean to have a self when every aspect of it can be searched and simulated?

Ms Vara begins by narrating her use of early chatrooms and Yahoo search as safe spaces for questions she couldn’t bear to ask anyone on subjects such as the colour of her skin and, later, her sister’s Ewing sarcoma diagnosis. This is not to say that her queries were met with a million search results as it might today. She writes, “The truth is that before content exists, there were people like me who, through the act of searching, communicated a desire for answers. That is, for content.”

MÁS HISTORIAS DE Business Standard

Business Standard

Labour Codes impact: HCL tech profit slips 11%

Q3 top line beats Street estimates, bottom line misses expectations

time to read

2 mins

January 13, 2026

Business Standard

New labour Codes, restructuring weigh on TCS earnings

Tata Consultancy Services (TCS), India’s largest information technology (IT) services firm, saw its profit impacted in the October-December quarter by restructuring and changes in labour Codes.

time to read

1 min

January 13, 2026

Business Standard

Business Standard

Black drives the thrill for car buyers

Sees a surge in yearly sales, while white remains practical 'utility king'

time to read

2 mins

January 13, 2026

Business Standard

CHOOSING THE RIGHT B-SCHOOL TO MATCH YOUR CAREER GOALS

Success comes when you pick an institution that fits your professional dreams and your personality, helping you become the leader you want to be

time to read

2 mins

January 13, 2026

Business Standard

Business Standard

China’s PVC rethink to help India pipe makers

Supply likely to tighten after S-PVC rebate withdrawal

time to read

2 mins

January 13, 2026

Business Standard

Responsible growth

India must ensure data centres are sustainable

time to read

2 mins

January 13, 2026

Business Standard

India’s GenZ is full of creativity: PM

Prime Minister Narendra Modi on Monday said India's GenZ is full of creativity and with innovative ideas, energy and purpose, the country’s youth is at the forefront of nation-building.

time to read

1 min

January 13, 2026

Business Standard

Business Standard

Iran wants to negotiate after threats to attack, says Trump

At least 572 killed in protests; Tehran says situation ‘under full control’

time to read

2 mins

January 13, 2026

Business Standard

Insurers knock on Irdai door for clarity on director overlap ban

CLAUSE THREATENS BOARD STRUCTURES AT BANK-BACKED FIRMS SAYS INDUSTRY

time to read

2 mins

January 13, 2026

Business Standard

Delhi HC allows Zydus to sell generic version of cancer drug

Citing public interest, the Delhi High Court has cleared the way for Zydus Life-sciences to proceed with the sale of its version of the cancer drug nivolumab in India.

time to read

1 min

January 13, 2026

Listen

Translate

Share

-
+

Change font size