RIL Consumer Biz Takes Confectioneries to Africa

Will Expand Campa to Sri Lanka and Nepal

- SHARLEEN D'SOUZA

Reliance Consumer Products (RCPL) has taken its confectionery to the African market, and will also expand its carbonated beverage brand, Campa, to Sri Lanka and Nepal, according to a source in the know.

In February, the consumer goods arm of Reliance Industries made its first international foray by taking Campa to the United Arab Emirates (UAE). It has now entered other West Asian markets with its cola brand.

Its confectionery brands include Lotus, Toffeeman, and the recently acquired Ravalgaon. After announcing its launch in the Indian consumer goods space in 2022 and entering the market in 2023, RCPL now has a reach of 1 million outlets, the source added, noting that the company aims to expand to 5 million outlets in the next three years.