Luxury carmakers rev up festive cheer with reduced prices

India’s leading luxury carmakers have rolled out a slew of attractive festival offers to tap into the strong consumer demand surrounding the Dhanteras and Diwali period. This year, the sentiment is amplified by favourable GST reforms, leading to price reductions and finance schemes across the premium segment.

- ANJALI SINGH

Industry experts note that reduced GST rates and bundled festive discounts have made this an opportune time for buyers. “In the luxury segment, discounts are often packaged with benefits such as service, extended warranty, and interest subvention. This is a good window for buyers, though similar offers are likely to return around December and March,” said Anurag Singh, advisor, Primus Partners.