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Luxe automakers in top gear to woo buyers in upscale lounge ambience
Business Standard
|October 21, 2024
Luxury automakers are turning the car-buying experience more refined.
Amid mass-market brands entering the premium space, the luxury market leaders such as BMW, Mercedes-Benz, and Audi are upgrading their dealerships by offering one-stop solutions, and digital tools such as augmented/virtual reality and digital display walls. Armed with swanky showrooms with more open spaces, decked with plush fixtures, and offering indulgences such as high-end perfumes and customisable accessories, they are rolling out the red carpet for the well-heeled. Industry analysts say this is a strategic move to create further distinction between themselves and mass-market players.
Esta historia es de la edición October 21, 2024 de Business Standard.
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