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Jet, set, glow up: Travel turns ‘skin-deep’ as glowcations take off
Business Standard
|October 27, 2025
The beauty and personal care market is a force to be reckoned with — not just for its size and growth, but for its influence on where you choose to travel next.
Think a trip to South Korea to achieve the perfect glass skin, or a journey to Paris for French pharmacy must-haves.
According to Booking.com, 93 per cent of Indian travellers are now open to booking dedicated “glowcations” for multiple skin-specific treatments tailored to their individual needs. “Travel experiences will move beyond traditional spa retreats and embrace high-tech innovation, with 86 per cent of Indians saying they would consider using artificial intelligence to identify destinations aligned with their personal skincare requirements,” says Santosh Kumar, regional manager, South Asia at Booking.com.
“There is a growing desire among travellers to experience a ‘glow up’,” he adds.
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