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IPO-bound Ather banks on upcoming facility for growth
Business Standard
|April 24, 2025
Bengaluru-based electric two-wheeler (2W) maker Ather Energy is banking on its upcoming one million units (annually) Maharashtra facility to fuel domestic expansion as well as its international ambitions.
Ather had held on to its market share in FY25 despite intense competition from Bajaj Auto and TVS.
As of March 2025, Ather commanded 11.39 per cent retail market share in electric two-wheelers (e2Ws), almost flat from FY24, according to Federation of Automobile Dealers Associations (Fada).
Meanwhile, peers like Ola Electric (29.93 per cent) have lost market share to incumbents like Bajaj Auto (20.08 per cent) and TVS (20.67 per cent).
For the nine months ending December 31, Ather Energy has sold 107,983 units, up 45 per cent year-on-year (Y-o-Y). In FY24, the company had sold 109,577 units.
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