Hotels seek to check in frequent flyers to boost business

With Indians constantly on the move, hotel chains are deploying a common strategy: Tap into the growing number of frequent air travellers.

- ROSHNI SHEKHAR

Radisson Hotel Group recently launched Radisson Flights in India, partnering with Etraveli Group, a global flight technology provider. Radisson Flights, an integrated booking platform, will offer a 20 percent discount on hotel stays with every flight booking. The group is rolling out a similar service in 14 other countries.

Sarovar Hotels has tied up with FLY91, a regional carrier, to offer discounts to guests at select places in the country. In April, Accor Hotels and low-cost carrier IndiGo announced they will collaborate for their customer loyalty programmes.

Wyndham Hotels and Resorts, which has a partnership with Pegasus Airlines, is exploring ways to provide similar offers to its customers in India.

Such initiatives intend to provide "frictionless travel experiences" to travellers, according to hospitality industry executives. Domestic airlines from January to June 2025 carried 85.174 million passengers, up 7.34 per cent from the previous year (79.348 million), according to the Directorate General of Civil Aviation's monthly report. On a monthly basis, the number was up 3.02 per cent in June.