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Hollywood rattled as ByteDance’s AI tool sparks job, copyright fears
Business Standard
|February 17, 2026
It took only a.15-second clip of Tom Cruise and Brad Pitt duking it out on a crumbling rooftop at twilight to draw swift outrage, and sizable fear, from Hollywood over the last few days.
Screen grab of a AI-generated clip of Tom Cruise and Brad Pitt fighting, created using ByteDance's Seedance 2.0
(PHOTO: SCREEN GRAB)
The widely circulated video was created by the Irish director Ruairi Robinson using Seedance 2.0, a powerful artificial intelligence video generation tool owned by the Chinese technology company ByteDance.
With a two-sentence prompt and the click of a button, Seedance had produced astunningly realistic result that was a drastic improvement over previously generated artificial intelligence videos, often shoddy clips known as Alslop.
Rhett Reese, a scriptwriter known for his “Deadpool” films, said in an interview that the Cruise-Pitt video had sent a “cold shiver” up his spine.
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