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HDFC MF leverages WhatsApp to ease investment process
Business Standard
|April 02, 2025
HDFC Mutual Fund (MF) is betting big on WhatsApp to further ease the online investment process and expand its reach in the competitive asset management industry.
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The fund house recently launched an industry-first initiative, 'Tap2Invest', an investment app-like interface on WhatsApp that allows investors to put a lump sum or start a systematic investment plan (SIP) in any of HDFC MF's sc
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