The European Union is set to propose on Wednesday new requirements on companies seeking to promote goods sold in Europe with labels like "natural", "climate neutral" or having "recycled content".
A draft of the proposal, seen by Reuters on Tuesday, said to use such labels, a company must first carry out a science-based assessment, assessing all significant environmental impacts, to prove that its product lives up to the claim, or have it verified under an environmental labelling scheme.
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