Edtech firms ride the AI wave

The Indian edtech sector is experiencing a surge in demand for artificial intelligence (AI) courses, mirroring global trends.

- UDISHA SRIVASTAV

As AI becomes central to upskilling, a growing number of learners—from seasoned professionals to school students—are eager to explore and experiment with technology.

BrightCHAMPS, an edtech firm that delivers learning courses to students in the K-12 segment, found that 58 per cent of students globally are already integrating AI into their studies. In comparison, 36 per cent of them use the technology for their homework.

Ravi Bhushan, founder and chief executive officer (CEO) of BrightCHAMPS told Business Standard that AI is one of the courses most in demand in the market.

"We exclusively launched a Gen AI course for kids. In the US, every fourth student is inquiring and enrolling in AI courses. India is not very far behind compared to the US. In fact, Indian parents are more curious than US parents," he said.