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Apple Plans Smart Glasses for 2026 as Part of AI Push

Business Standard

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May 24, 2025

Apple Inc is aiming to release smart glasses at the end of next year as part of a push into AI-enhanced gadgets, but it has shelved plans for a smart-watch that can analyze its surroundings with a built-in camera.

- BLOOMBERG

Company engineers are ramping up work on the glasses — a rival to Meta Platforms Inc's popular Ray-Bans — in a bid to meet the year-end 2026 target, according to people with knowledge of the matter. Apple will start producing large quantities of prototypes at the end of this year with overseas suppliers, said the people, who asked not to be identified because the products haven't been announced.

The iPhone maker is looking to join the emerging trend of AI-powered devices — an area where it faces fresh competition. OpenAI said Wednesday that it was teaming up with former Apple Chief Design Officer Jony Ive to introduce hardware products starting next year. The artificial intelligence pioneer is acquiring Ive's secretive io startup, with the goal of releasing a family of AI devices.

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