The future of AI is agents

Salesforce shares top AI trends to watch in Thailand for 2025

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This year will see businesses transition from experimentation with artificial intelligence (AI) to full-scale implementation, as they work towards a future where humans and agents drive customer success together with Al, data and action.

Salesforce, an international Al customer relationship management platform, has identified the top Al trends that will shape the dynamic business landscape in Thailand in 2025.

In 2024, we entered the third wave of Al with autonomous Al agents that can make decisions and take action without human interventionjust as Al was meant to be. This year, it's about delivering on that promise, as purpose-driven Al agents are designed to address specific workflow needs and deliver results that will help organisations move beyond the experimentation stage.

"Al agents are a step change in capability for business, the means to boost productivity, deliver personalised customer experiences and drive growth," said David Mould, country chief technology officer and solutions director for Salesforce Thailand and Vietnam.

"2025 is set to be a pivotal moment in the evolution of autonomous Al, as more global and Thai businesses invest in Al agents and start to receive the tangible and measurable benefits this technology offers."

TOP TRENDS FOR 2025

1. Autonomous agents provide an opportunity for topline growth. In the past two years, busi-nesses have focused on cost-cutting measures in response to global economic uncertainties and slowing growth. The availability of autonomous agents today has created more opportunities for businesses to drive topline growth as they now have the ability to bring together structured and unstructured data from across the organi-sation. This opens up avenues to foster deeper customer relationships that can generate new revenue streams.