Synology targets Thailand for projected data growth

Synology Inc, a Taiwan-based network-attached storage appliances firm, sees strong potential in the Thai market, driven by the exponential growth of data and rising cybersecurity threats requiring robust protection.

- SUCHIT LEESA-NGUANSUK

The company expects increasing demand for cost-effective alternatives to public cloud storage amid an unfavourable economic climate.

Synology recently introduced a high-performance storage solution to penetrate the mission critical workload for the enterprise market, along with a new video surveillance-as-a-service solution, offering centralised management capabilities for multi-site deployments.

"Synology has multiple offices across the US, Germany, France, Japan and Southeast Asia, registering rapid growth in Thailand and Vietnam," said Thachawan Chinchanakarn, Asean regional manager for international business.

From 2020 to 2024, its business in Thailand posted a compound annual growth rate of 250%, higher than its Southeast Asian growth of 200%, driven by the accelerated digital transformation brought on by the pandemic, she said.

The surge in data generation, along with escalating ransomware attacks, particularly in healthcare, disrupted hospital services, underscoring the urgent need for robust data protection and backup solutions, said Ms Thachawan.